Why Storytelling Sells: Sales with Heart, Humor, and Purpose
"Sales is like dating." - The Traveling Saleslady
We dive deep into the power of storytelling in sales with special guest Jason Mages, branding expert and VP Sales at Match-Up. Discover how emotional connections, creative branding, and purposeful innovation drive sales success, far beyond quotas and cold calls.
From merging safety with marketing to building relationships that last, Jason and the hosts unpack how the best sales experiences are rooted in authenticity, fun, and human connection. Whether you’re a seasoned seller or just starting out, this conversation delivers real talk, creative insights, and powerful takeaways you can use today.
🎯 Key Takeaways:
* Why storytelling sells and builds customer loyalty
* Sales isn’t just about products, it’s about people and purpose
* How promotional products can blend functionality, sustainability, and emotion
* The importance of fun, creativity, and learning from failure in the sales journey
* Why creating memorable experiences trumps high-pressure tactics
👉 Hit play to find out how to turn your sales strategy into a story worth telling.
Special Thank You to sponsor: Tausi Brands
Produced by Brilliant Beam Media
Find all the fun stuff on The Traveling Saleslady
Transcript
Good afternoon, good morning, and good evening.
2
:Welcome back to the Traveling Sales Lady, where you can ask all the important questions
with no passport required.
3
:So we are back for another conversation.
4
:I think, Traveling Sales Lady, I know we're gonna talk about this, but I think is really
unique and relevant to anybody, whether you're sales or not.
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:It has to do with storytelling.
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:So, ah.
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:completely agree, Sia, and I'm so excited for our guest today and our conversation.
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:yeah, to your point, this is a podcast that people are going to be engaged with and learn
a few things from.
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:ah Can I get right to it, Sia?
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:Can I introduce our guest?
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:Please, you know what, because he's more interesting than us, know, BSing about the
weather.
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:So let's do it.
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:I like the way you think.
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:uh people in the local central Florida area may be familiar with Jason Mages.
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:I've had the opportunity to know Jason, my gosh, for so many years.
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:And what Jason brings to the table, he works uh for a company called Matchup Promotion.
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:So he's a brand guy, he's a product branding guy, but he's more than that in the sense of
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:Jason brings value to the table.
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:So people that work with him, talk with him, it's never about, hey, I can put your logo on
a backpack and that's $40.
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:It's so much more.
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:It's, hey, what does this backpack mean?
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:How is it gonna help you to grow business?
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:What's the story behind it?
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:So his career path is twofold in the sense he's been with Matcha Promotions for a number
of years, but Jason.
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:I am so excited for you to share a little bit about your background, but then your newest
adventure, Vital Signs Media.
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:my gosh, when you shared with me what you recently started doing, was I not excited on the
other end for you and the rest of the world?
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:Yes, you just wanted to run and put some sunscreen on and, uh, well, traveling when you
travel, you gotta have sunscreen, right?
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:Traveling sales leading.
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:So.
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:That's true, that's true.
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:So let's jump in, Jason.
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:Yes.
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:Tell the world about Jason Majors and what you're doing, please.
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:And thank you for taking your time to be with us.
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:I'm super excited.
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:I'm not traveling today, but uh I travel lot locally in my car and uh my car is currently
getting a new transmission, thousands of dollars later, but that's my mobile office.
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:So I got to invest in that.
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:anyway, yeah, super excited to be here and to be with you all.
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:And just a little background about myself and how I got into sales.
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:Not the seller type of sales, but the selling type of sales, right?
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:I have a lot of dad jokes, We transparency, there will be some uh corny humor.
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:uh Anyway, uh I was teaching for five years, so that's where I got a lot of the humor from
and uh got my MBA.
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:And then uh I was teaching one of my mentor, who became my mentor and hired me in the
sales into the promotional, well, printing and promotional products world.
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:And I've been doing that for 23 years.
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:I love it.
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:It is, it is very, uh, up and down.
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:I've learned a lot.
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:Uh, it's been one of those, uh, one of those very interesting.
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:had no idea how to sell.
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:I didn't know anything.
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:I just got some business cards and went out there.
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:And then, uh, one of my mentors just really told me it's all about storytelling.
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:It's all about relationships and it's about serving others and listening.
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:was a very important part.
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:uh to jump into the vital signs media and how we got into that, uh that happened during
our pandemic of COVID.
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:uh what happened was uh everybody was selling hand sanitizer.
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:Well, first of all, nobody knew how to spell PPE, including myself.
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:uh
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:marketing stopped, sales stopped.
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:You guys remember that?
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:Like it's the world stopped.
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:so nobody was marketing, nobody was trying to survive.
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:It was survival mode.
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:And uh one of the things that came up was hand sanitizer.
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:Everybody needed to use hand sanitizer.
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:And all these products came out on hand sanitizer and how to keep everybody safe and kill
the virus and all that.
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:ah
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:I'm like a salmon.
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:go the opposite way when people are going one way.
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:So, uh, I had a client say, what about uh sunscreen?
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:We need to have sunscreen dispensers and there's some, products out there that weren't
very good.
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:Um, so I, I said, okay, let me think about this.
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:So I took a hand sanitizer dispenser that was a pedal model and I put sunscreen in it and
I said, well, this might work.
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:they, uh,
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:I put sunscreen in a hand sanitizer dispenser and it worked.
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:And I had some clients say this is brilliant and it's providing community benefit and it
was protecting people.
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:Cause skin cancer actually kills more people than uh the COVID was, COVID does.
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:And so fast forward real quick after about a year or two of that.
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:I found a product that was better, a better mouse drop.
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:And I think in sales, you have to learn how to pivot and to be able to uh look and see
that this is a better product.
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:So I flew to New Orleans and this company called Sunstop signed with them basically said,
I want to, want to, I want to sell your product.
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:And we became the Florida market.
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:I mean, we are the Sunstein state, aren't we?
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:So, and, uh, so.
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:We've now changed the name to Vital Signs Media.
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:uh That name just happened recently because it can dispense both hand sanitizer, possibly
bug spray down the road, insect repellent and sunscreens like the main thing.
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:So what I love about this product is that it's a marketing tool, it's a billboard, it has
a community benefit and uh it allows us to track how many people use it.
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:And um it's a win situation for the advertiser and for the person who has the property or
the event.
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:So it's just a, it's a, it's a great product.
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:um It's a, it's a basically a billboard where you can market and then also have some
metrics on telling people how many people um use it.
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:And there's other aspects that I want to bore you right now with it, but it's just super
exciting how I got into that, but I still.
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:and in promotional marketing and printing and uh they kind of go alongside each other in
the sales and marketing.
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:Yeah.
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:And Jason, just to jump in, uh in layman's terms, so uh this type of, I'm going to call it
kiosk, billboard uh thing with vital signs media can be really cool.
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:Like I'm thinking you had mentioned to me a while ago that there was a major golf uh
tournament taking place.
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:And so one of the local hospitals wanted to advertise their hospital, but promote good
health, good skin health.
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:So
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:It's a benefit because I could go to that golf tournament, forget my sunscreen, but I look
over and I see sunscreen there.
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:Oh, fantastic.
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:I'm going over.
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:For me, the win is I'm protecting myself, but you can actually measure how many people
went and saw that particular hospital name for branding purposes.
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:it's, I get it.
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:I love that.
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:I just love that.
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:idea and I love, you know what I love it because I don't know of anybody else who's doing
it and I love like big unique, unique things and that to me is a big unique thing with
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:it's win, win, win, win.
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:There's no weak link there.
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:Absolutely.
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:We've been in uh local art festivals or uh local running events.
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:We have a couple permanent sites.
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:Let me tell you a quick story.
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:This...
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:Okay, I'm going to go from maybe a little light humor to maybe a little tearjerker.
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:Okay, so this is like a complete...
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:uh
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:Roll it.
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:Roll the question mark!
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:what happened was I got a call like two months ago and this woman was at the St.
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:Pete Pier where we have two of these air splash pad.
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:I don't know if you've been to St.
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:Pete, it's beautiful area that's been redone and it's just a very popular place.
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:And it has one thing that we have a lot in Florida and that's sun.
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:And so the city said, hey, we need some sunscreen dispensers.
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:So they partnered with a local hospital and this lady, um she's her, she's 40s now.
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:She calls me and she says, I got to know about this.
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:I need to put these in all around the state of Florida.
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:I have connections with the cancer society, American cancer society, and I need to know
more about this.
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:She said, I am a five-year melanoma, skin melanoma survivor.
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:I got diagnosed at.
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:35 or 36, I saw these dispensers and I started weeping because she said, somebody cares
about my health.
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:And she, I started tearing up.
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:was like, And can I hire you right now and make you my spokesperson?
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:So, but that to me connected the dots to say, this is more than just about selling
advertising.
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:Many times in sales, um it's more than just a transaction.
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:In my sales and in my career, it's been more about the transformation of relationships.
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:Some of my best clients have become my best friends.
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:And uh that's just a testament to like, we're in the relationship business.
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:We're not in a product business.
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:I tell people in my job, you know,
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:tchotchkes, uh swag, whatever you want to call it, junk.
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:um It's going to end up in the dump one day.
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:But I need, my job is to make a smile happen before it gets there, right?
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:so, and then to develop those relationships and to know the business of my clients so I
can help them grow.
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:uh So that's, yeah, the sunscreen has been, it's been great.
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:I mean, it's been amazing to see how people
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:It's an educational thing too.
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:It is new and you're right.
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:It's shiny and, but you gotta tell, we got, I gotta tell people about it.
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:And so once people see it, they go, want one, you know, I need this for my event or for my
property or whatever.
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:So we have a summit on pools this summer, which is exciting.
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:And so just trying to keep people safe, protect them is, is a, and then help our
businesses, marketing, get the word out about their, whatever their cause is.
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:Yeah.
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:Well, can I share a story about you, Jason?
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:That could be a tearjerker, maybe for some.
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:know it was for me.
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:But Sia, I know you will know a little bit about this story, but maybe not the whole
story.
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:one of the things, so Jason and I, as I say, we've known each other for years.
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:We've been in different networking groups.
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:I've worked with him.
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:ah at varied roles uh to get different promotional products, but it's really his
friendship and um insight to the market and his storytelling.
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:So when I uh started writing Bed, Bug, and a Mug, uh When Mom's Away, the children's book,
right?
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:So true story, this is what I love about Jason.
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:there's the other one.
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:But what I love about Jason and also Jason will send you back to the drawing board to make
things better.
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:We had breakfast one day, The book is near completion.
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:It's 99%.
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:And I'm telling him about it.
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:And I'm excited.
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:This thing is done.
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:It's been a long road.
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:And he says to me, you know what?
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:If I were you, I would just consider, you remember this, Jason?
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:Naming the book, this book belongs to, and why don't you let the children name the bed
bug, right?
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:Name the bed bug.
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:So I said, it's genius, right?
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:And it's smart and it's engagement.
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:We had this whole conversation, but I said, Jason, oh my gosh, you're killing me.
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:Now I'm back to ground zero, so to speak, for a tweet.
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:But we did it.
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:We made the changes based on that.
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:But he took it a step further.
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:I was going through a little bit of some personal challenges, health related, not myself,
but family members, right?
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:And he knew this, but he knew that I had a vision.
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:of, wouldn't it be cool to create some type of plush character.
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:I kid you not, after being away down in clinics and hospitals and so forth, this, you're
holding it, you've got one.
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:This shows up on my steps one day.
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:Did not ask him to do that, did not go beyond the discussion on his own.
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:And I know you know this, I hope you know this, Jason, forever in my heart, there's a
memory that you created on his own.
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:He sent a sample of this and said, I think this is what you're looking for, that brands
exactly.
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:And I called him and said, my gosh, and he said, sometimes DM, sometimes, cut that out,
ya, I'm gonna squirrel, cut that out.
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:Sometimes, Traveling Sales Lady, you just need the nudge or the push for someone to say,
I've got your vision.
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:And he had my vision.
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:to his point because he's always listening.
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:And so I just adore and admire, Jason, your thought process, your take it a step further.
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:And that bed bug, right, that soon will go on sale is not about a custom toy.
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:It's about representation and safety and feeling warm and comfortable for kids as it ties
to.
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:moms or dads who travel for work.
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:So to your point, products are conduits to smiles.
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:Absolutely.
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:a sense.
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:And you bring that on, one of the best in the industry that I've been around.
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:So kudos and thank you.
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:oh
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:it.
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:So I need one of those by the way, when I travel.
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:One of those little.
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:not gonna lie, I need a mouth.
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:Well, okay.
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:Mine's Billy.
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:So, but Billy is like a meaningful name to me as in it always flows so freely out of my
mouth, like, Billy.
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:But anyway, but I would say this, what I love about what you guys are talking about is
you've hooked an emotion to something, right?
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:And that is why people give a damn is you made them think, or I'm not sorry.
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:You made them think that's always good.
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:I should do that more often.
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:But you made them feel something.
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:And um I remember talking to my boyfriend about this.
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:I was like, thinking of a song.
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:And I was like, man, I just feel like when I hear the song, I go straight to you know, a
certain decade.
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:And, and I'm like, man, I kind of missed those times.
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:You just I just remembered how I thought at that point in time, right?
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:And he's like, yeah, it's called nostalgia.
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:And it's because
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:you've connected an emotion to something.
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:now anytime you see something associated with it, it takes you right back to where you
felt good.
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:that is, isn't that the secret sauce to making sure any merchandising is memorable?
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:Absolutely.
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:Hey Traveling Sales Lady, I just had a thought.
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:Is it time, Sia?
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:Is it time for our Click to Commerce segment?
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:I think so!
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:Falling asleep with your n*** in the wrong n*** can be a real pain.
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:the neck literally
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:are falling for tossing.
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:I'll see you in the conference room.
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:always dreamed of.
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:Go to TossyBrands.com and get your
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:We call, we, try to, I try to tell people to market to all senses.
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:And I would add the sixth sense is the heart.
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:You know, go, I know this is a hallmark moment.
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:Okay.
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:Everybody, but you have to, you have to market to all the senses and we, we're used to
tactile in sales.
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:We're used to, to run in our mouth, um, a lot and not, we, we, we hear things, um, we, we,
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:can provide food and smell and all this stuff and have a good experience.
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:But that emotion and experience that somebody has from ah that transaction, we know it.
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:I mean, you go into a restaurant and it's sometimes the food's not that great, but the
surface was amazing.
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:And you go back and over and over that, know, if whatever that is, if it's a store that
serves, you know, gives you a glass of wine when you walk in.
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:And you might not, you might spend your money or not spend your money, but you like, you
had a great experience.
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:And so, uh you know, you can just look at other, other uh companies and brands that do a
great job of that.
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:You know, Chick-fil-A consistency, their, their service, ah you know, uh car dealerships,
they know how to, they know their brand, they know their demographic.
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:And so.
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:It's it, Southwest is another one that's had a great experience.
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:make you laugh.
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:They take the uncomfortable travel experience and make it fun.
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:yeah, I think it's, I think it's that sixth sense of appealing to the heart is where uh
true salespeople uh really understand is it gets to that sixth sense.
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:Yeah.
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:know, if I can interject on that.
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:So I spent six and a half years working for the Disney Corporation.
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:it well.
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:Let me tell you, um whoever conceived it back in the 50s, Like the idea being telling all
employees, are cast members, you are part of a show and driving home that when people are
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:coming to visit the park, they are doing so because they themselves want to immerse
themselves into a fantasy world.
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:They want to get away from their reality of life.
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:Don't you be that one person to bring it back to reality.
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:And it so resonated with me and with so many, I think, former other cast members.
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:Let me ask you this, because I'm really intrigued now that you're making me nostalgic for
the past and for the funness of it all at Disney.
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:Like I can never point my finger anymore.
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:It's always like this.
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:But uh let me ask you.
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:So we're talking about, you know, getting that experience, connecting an emotion.
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:So, I mean, let's be honest, we get tchotchkes all the time.
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:at trade shows and whatnot.
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:What else and how else do you approach it then to say, okay, trade show, instead of just
handing out like another, uh what do call those things?
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:You squeezer or whatever, stress ball or eraser or a thumbnail drive thing that you could
put one picture on.
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:What else are you seeing trend wise that maybe we should think about?
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:Yeah, that's a great question.
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:ah I've seen this trend happen for many years.
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:uh Quality over quantity.
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:Have a story with whatever you do and experience.
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:For example, I just had this on my desk.
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:This is one of our most recent.
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:It's a pencil, but it has basil at the bottom or at the tip.
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:so you can plant it.
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:Sustainability is another trend.
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:But then look at this.
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:So we had our logo on there, match up.
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:It says, you're the pesto.
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:Basely we dig you.
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:So it tells a story.
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:People love it.
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:It's corny.
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:I get it.
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:You know, our, our vital signs media cards, we're having a campaign.
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:One of my partners in this, his name is Al and we created, do you know Breaking Bad?
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:Yeah.
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:So there's a spinoff called uh Better Call Al.
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:oh We did Better Call Al and uh we did the same kind of thing and we're going to give out
sunglasses and event sunscreen sunglasses and just try, you know, one thing about sales,
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:fun, fun.
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:It's, you know, if somebody doesn't want to buy from me, that's fine.
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:My ideas are free.
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:Okay.
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:That's, you know, hopefully at some point.
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:some time down the road, they'll say, you know what, I like this guy, people buy from who
they like, and he's a value.
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:And so hopefully I have high perceived value, like I talk about my products.
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:you know, things that are functional too, I'm using this one, I'm sorry, I'm in the
tactile promotional product, you know, have to see it, feel it.
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:This is like one of those little things that sits on your desk with your phone.
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:Thank you.
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:It's a stress and then it cleans, you know, your screen.
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:multipurpose.
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:I like that.
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:All team up.
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:You're going to spend a little extra money on this, but it's not going to go in a junk
drawer.
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:know, somebody's going to use it.
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:So I talk about functionality.
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:talk about high perceived value.
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:think a sales lady mentioned um perceived value.
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:um I talk about that a lot.
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:So what people perceive and they will value um and keep.
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:Umbrellas, you
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:The most, one of the most kept things is microfiber cloths, because we have screens
everywhere and stainless steel.
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:so, but the main thing is connect the story with a product.
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:um And that is of more value and don't, don't be afraid to stretch out a little bit more
and get less, you know, quantity, quality over quantity and functionality over just, you
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:know, something that is not going to be used.
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:ever again.
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:So that would be my main trend on.
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:sustainability, the younger generation, my generation, our generation, we killed the
environment, right?
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:you know, we struck the match and lit it.
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:So uh the younger generation is really like, how many more pens do I need?
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:You know, or like I've got a remarkable, uh which is, you one of these things.
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:So ah that's the.
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:the e-tablet or whatever.
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:So they want to use things over and over again and not just have a bunch of things that we
throw away.
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:So sustainability is a big thing and I think that goes to the trend of quality.
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:love that.
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:I do too.
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:Don't you love that traveling sales?
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:do.
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:How many name badges have we had?
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:go, those, ugh.
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:My boyfriend calls me a hoarder.
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:I saved all the cloth, know, the connections and the plastic.
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:I'm like, well, maybe I might use it another time.
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:And he's like, it is clutter at this point.
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:Just give it, just trash it.
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:And I'm like, can we recycle?
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:He's like, that's not the kind of plastic that can get recycled.
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:And I'm like,
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:It's frustrating.
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:love that you've got that multi-purpose, multi-tool and it can be branded.
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:That is just hella cool.
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:And I think you raise such a good point, Jason, about having fun.
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:And in my opinion, and one of the reasons the Traveling Sales Lady was created is from a
sales perspective, there's lots of teaching, training, webinars, podcasts, metrics, data
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:analysis, KPI, sell, sell, sell.
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:And that's all important, and I'm not poo-pooing that.
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:That's so important.
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:But if you don't have fun in your day-to-day,
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:then how can you expect to have fun in your week to week?
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:And if you don't have fun in your week to week, you don't have fun in your month to month,
and you don't have fun in your year to year, and what are you really doing?
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:Sales is fun, and it should be fun not only for the sales person, but dear Lord, you've
got to make it fun for your buyer because you're taking up their time, their investing
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:time, your investing time.
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:But if you both have a laugh during the conversation, that goes so much further than
here's a pen.
360
:I hope we enjoyed the conversation.
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:will be back in touch with the quote and you know what?
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:Let me leave you an extra pen.
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:You got two here.
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:ah I'd rather have a laugh out the door and no pen and come back with ah something that
has high perceived value.
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:Or both.
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:Or both.
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:remember when I first started in sales, I knew nothing.
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:Listen, I sold history and economics to a bunch of 17, 18 year olds that didn't want to be
there.
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:I knew I could sell.
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:I knew I could do it.
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:And so one of the things I would do is I would go into offices, mostly medical offices,
because they're very consistent.
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:It was set up the same way.
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:And I remember I would take things personal, what people didn't want.
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:to talk to me and I realized this is a first date.
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:Like they're just meeting me.
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:Like what is, I have a lot of analogies.
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:One of them is like selling is like dating, know, nobody's gonna marry you on the first
date.
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:So the first encounter, at least maybe these days they will.
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:So, uh
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:If someone wants to marry you out after a first meeting, there's something fundamentally
wrong.
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:And it's always in the post sales that you have to deal with it, right guys?
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:Am I right?
383
:So I remember thinking the one thing that I wanted to do, I thought was success is have a
smile.
384
:I knew that if I could create a smile, because hey, listen, office environments are
stressful, especially medical offices.
385
:Everybody's coming into an office and usually they're sick.
386
:They don't want to be there.
387
:Sometimes they're running late.
388
:They're the medical office, you who knows what the clinical staff is going through.
389
:could have been emergency or.
390
:or understaffed that day and if I could just connect them with an emotion and then
something fun.
391
:Sometimes it's giving them something, sometimes it's just laughing at yourself.
392
:And I think that's ah in sales, have to, listen, there's a lot of us out there.
393
:So be genuine to who you are.
394
:If that's not who you are, then try something, I try a different style, but it's who I am.
395
:So I think having fun is.
396
:Don't you guys, I mean, life's too short, have fun.
397
:life's too short.
398
:Life is too short.
399
:You've got to have laughter to me get you through so many different emotions that it pulls
you out of.
400
:I always use the saying, I don't know if I've used it on the podcast before, and it sounds
a little crazy at first glance or first listen, but it really isn't.
401
:I would rather go to my grave naked on the outside and fully clothed on the inside.
402
:And what I mean by that is,
403
:I'll take experiences, relationships, fun, laughter all day long to say, got it all during
that time that we're here on earth versus I got the best purse, I've got the best pair of
404
:jeans, I've got the biggest house, I got the car.
405
:You're not taking it all with you.
406
:So enjoy the laughter, take the relationship and the experience with you and rest
peacefully.
407
:You don't got to tell me twice on that.
408
:think there is a miss-assumption.
409
:I can't speak English.
410
:Come on, help me out here, kids.
411
:Miss-assumption, misunderstanding, misconception.
412
:Misconception.
413
:Yay, I get a buzz bug.
414
:There's a misconception, I think, that...
415
:to be a salesperson, you just got to sell a product, right?
416
:Like, here's a cup, right?
417
:Like, sell this cup.
418
:And it's like, well, wait a second here.
419
:yeah, the idea is to get these mugs sold, but what's the value in it?
420
:What is it that I'm going to get out of it, right?
421
:And I think that's, we have to kind of come back to as salespeople.
422
:I was in tech sales for 25 plus odd years.
423
:Let's not remind ourselves of that fact.
424
:Let me go back.
425
:I did a few sales cycle in the tech sales world.
426
:um And we were just pressured every 90 days, every quarter in, what are you doing month
one, month two, month three?
427
:So how do you guys all suggest, I'm just asking now that since we're on this thing, how do
you suggest for that rat race to get out of that mentality?
428
:Because you guys, when we've got quotas to fill, admit it, oh shoot, we got a
429
:Let me hit my number and we sometimes lose sight of that experience of the fact that look,
no one's going to buy from you if they don't see the value in it.
430
:So how do you guys approach it?
431
:What do you suggest?
432
:Jason, you want to take that one?
433
:farming.
434
:You gotta be patient.
435
:And I know the quotas and stuff, but you gotta find something, the agrarian society of
planting, tilling the earth, know, uh waiting for the crops to grow.
436
:And I'm talking about relationships.
437
:I'm being a little corny here, it, sales is like dating, sales is like farming.
438
:You have to be patient.
439
:So if you're working for the bottom line,
440
:That's all you're ever gonna get for somebody else.
441
:If you're working for the finish line and that what do you want, what's your purpose in
life?
442
:And to me, my purpose in life is not all profit.
443
:Obviously, you have to make money and you have to have commission, but I'd rather be, like
for me, I'm commission only.
444
:I've been commission only for 23 years.
445
:I would never change it.
446
:Again, it was the scariest thing I've ever done.
447
:And for those people that are listening, thinking, I can't do commission, I can't do
commission.
448
:is, do you remember the Indiana Jones movie?
449
:I don't remember which one it was where he has to walk across the chasm and then he sees
nothing there and he makes that step.
450
:And it's that first step of faith.
451
:he, and he, and he makes that step and there's something there.
452
:And so it's one step at a time.
453
:And uh even though
454
:You might be scared of commission.
455
:You might be working for the bottom line right now for somebody else.
456
:Find something that you can have purpose and have a focus on a finish line and be patient
because it's not about the commission.
457
:It's about the commitments.
458
:Um, that's, know, look at this.
459
:Like I'm alliteration all over the place.
460
:I tell ya,
461
:So...
462
:Yeah, I think that that would be my advice to somebody starting off in sales or somebody
that's caught in the rut of sales is like really find something where you have an
463
:opportunity to be who you are and have fun.
464
:If you're traveling all the time and you hate to travel, don't do it.
465
:Find something that has less travel in sales.
466
:If it's something where you're not a morning person and you have to get up in the morning,
you'll find something that
467
:You know, maybe takes you in later than night.
468
:So, um, or gets going at noon or something.
469
:So find that, um, that rhythm and be patient.
470
:Goodness gracious.
471
:Like our customers and clients are not dumb.
472
:They know that if you, all you want is the bottom line.
473
:Bye bye.
474
:So.
475
:I like that.
476
:I like that.
477
:Yeah, I would just add, um I agree with you.
478
:Relationships are key.
479
:ah It definitely uh takes time to establish relationships.
480
:My only couple of comments would be to add to that is I do think salespeople um
definitely, to be successful, need a roadmap.
481
:And so maybe it's not a sales quota, but I think if you have a goal- Goals, yeah.
482
:To go towards and you have a roadmap of how you're gonna get there.
483
:Well, maybe that road doesn't actually meet that goal that month like you thought it
would, but that's okay, because the roadmap keeps going and you push it out.
484
:maybe the goal came in quicker one day on the road than you thought.
485
:But I almost think as a industry, if we switched quota to thinking more in terms of goals
and roadmap to...
486
:kind of be an analogy with your farming is so important.
487
:You gotta have a plan.
488
:Yeah, you have You know, you gotta have a plan.
489
:But plan, road work, farming, we'll get there.
490
:You just don't grow seed out there and hope that it grows.
491
:You have to have a systematic way to do it.
492
:I'm not, one of my weaknesses is, um, is I'm not that organized.
493
:So I put people around me that are organized.
494
:know.
495
:So, um, but, um, I know my weaknesses and you do have to have a plan.
496
:And I would change the language, the vernacular, quotas are, you know, it, to me, that's
more for the person who's, uh,
497
:driving the business, they're trying to get something out of you instead of like you said
goals.
498
:That's a great change of the same similar um objective.
499
:Yeah, yeah, exactly.
500
:And you know, it's interesting, if you sat down with salespeople, right, goals just don't
have to strictly be numbers, right?
501
:It can be, can I do better this month than I did last month?
502
:There's a goal.
503
:You know, can I get more organized, to your point?
504
:Can I get my expenses in on time, right?
505
:I'm a little bit more organized as a goal.
506
:So when you start putting it all together, ah see a not good with expenses on time?
507
:Is this what I'm hearing with the chop chop here?
508
:Nope.
509
:Nope.
510
:was asked any of my bosses are like one of my boss like see ya I almost have to fire you
because you're so bad with your expenses, but you're great everywhere else So I get the
511
:damn things in I'm like I get it.
512
:get it.
513
:I'll be right back
514
:Yeah, yeah.
515
:anyway, I think we could talk for a long, long time, Jason, but I just wanna thank you so
much again for spending time with us and you just do amazing things.
516
:You're a great storyteller.
517
:I'm so glad that we're friends and I consider you a friend and I love our brainstorming
sessions.
518
:I really do.
519
:I hang up the phone all the time, happier than when I picked that phone call up.
520
:So it's pretty cool.
521
:That's much, same here.
522
:I appreciate you.
523
:The traveling sales lady is wonderful to know you and to just walk alongside, especially
all your new and exciting adventures.
524
:Well, thank you so much.
525
:Sia, any parting comment?
526
:We don't want to leave you out of the conversation because you're pretty amazing with
putting this all together every single time that we do it and keeping us all on track.
527
:Yeah, no, look, I think we could talk all day.
528
:Clearly there's not enough dad jokes in the mix and clearly there's not enough puns,
alliterations.
529
:mean, we'll throw everything at you like sales does, right?
530
:You pivot and you have to like move along and find the right pulse accordingly.
531
:So I loved getting to know you and by all means, I mean, I don't want to speak for the
traveling sales lady, but you are always welcome back in my book.
532
:Well, I will say this for all the success I might have had, I've had a lot of failures and
those stories were even better because I've learned so many times uh what not to do.
533
:And I think that is one of the keys also is that finding opportunity in everything,
everything that you come across, even if it's a pandemic.
534
:You know what you just gave me an idea the traveling sales lady I think we need to do a
what not to do series and But make it comical, but yes, because if you want to know what
535
:not to do I've got like a billion I pressure right book I think all of us could write
books about what not to do, right?
536
:So
537
:No, we could do, I'm already thinking, I'm already thinking.
538
:We have different guests on what not to do, and they each become a chapter in the book,
and then now we've got something that's very collaborative in nature.
539
:gotta get, we gotta trust that idea.
540
:Brainstorm, ideas are free.
541
:No one, yeah, ideas are free, but darn it.
542
:We're first, darn it.
543
:That's all I'm saying.
544
:All right guys, well, we, know we can talk and I want to be respectful for your time.
545
:Thank you so very much for joining us and the traveling sales lady, any parting thoughts
before I do make us wrap up.
546
:Thank you both, thank you both.
547
:Always fun and much appreciated for sure.
548
:Thank you everyone and that wraps it up for another episode of the traveling sales lady
where we go on journeys together with no passport required until next month guys.
549
:We'll see you then
550
:See ya.
